THE 404 DIAMOND
The exceptional size and clarity of this stone will allow de GRISOGONO a unique opportunity in its cutting and polishing process. Working side by side with the best cutters, Fawaz Gruosi will now decide how best to cut this stone to give life to one of the most beautiful jewelry pieces ever created.
Contrary to the traditional process, where jewelers are restricted to the polished stones that already exist in the market, with this partnership, de GRISOGONO will have the opportunity to bring a jeweler’s perspective into the cutting process, maximizing the beauty of the final jewelry pieces.
WRITING WITH THE BRAND A GLOBAL 360 OPERATION INCLUDING:
FILM & PHOTO PRODUCTION IN NYC, DUBAI & CANNES
EVENT OPERATION: REVEAL OF THE 404 IN CANNES
COVERING & COMMUNICATION IN CANNES
DIGITAL COVERING & COMMUNICATION ON SOCIAL MEDIAS
ENDORSEMENT DEAL WITH KIM KARDASHIAN
PRESS EVENT IN NYC FOR THE CUTTING
CANNES COVERING / DIGITAL & CELEBRITIES PR
Kim Kardashian hosted the brand event, making some Instagram shots. Digital results were amazing for the brand.
EXCLUSIVE BROLL FOR TVs NEWS
Our team has supervised the delivery of PRESS PHOTOS & BROLL from the 6K footage made and broadcasted live to a group of international journalists.