Millions of years beneath the surface of the earth,
a sudden moment of discovery, patient cutting revealing an exceptional gem,
countless hours devoted to crafting a spectacular creation.

DISCOVER ONE OF OUR HISTORIC DIGITAL OPERATION

BRAND DOCUMENTARY - DIGITAL SERIE - PHOTOS - ART DIRECTION

CLIENT: de GRISOGONO

CONCEPTION & PRODUCTION AGENCY: SPOA

 

 THE BRAND DOCUMENTARY TRAILER 

de GRISOGONO's TRAILER #theArtofdeGRISOGONO

"THE ART OF de GRISOGONO"

 

From the discovery of the 404-carat rough stone in the heart of Angola to the unveiling of the resulting jewellery creation in Hong Kong, through the various stages involved in its crafting: enjoy a backstage view of de Grisogono’s inimitable expertise. An immersion into the experience of the men and women who have laboured in total secrecy to achieve excellence and perfection in order to create an unprecedented work of art.

 DIGITAL SERIE : 4 TRAILERS 

de GRISOGONO's TRAILER #theArtofdeGRISOGONO

 The Art of de GRISOGONO : Birth of a legend 

 THE 17MN DOCUMENTARY 

de GRISOGONO's DOCUMENTARY #theArtofdeGRISOGONO

directed by Orel SIMON

 

 PHOTOS 

de GRISOGONO's DIGITAL STORYTELLIN #theArtofdeGRISOGONO

 

 DIGITAL STORY-TELLING 

 12 EPISODES & 6 PORTRAITS 

de GRISOGONO's DIGITAL STORYTELLIN #theArtofdeGRISOGONO

 

 EPISODE 1 
A Masterpiece of unparalleled Magnificence

The Art of de GRISOGONO, Creation I, is revealed, a journey from mine to masterpiece of a one-of-a-kind High Jewellery necklace featuring the largest 163.41 carat D-Colour Flawless diamond ever to come to auction.

 

 EPISODE 2 

From creative craftsmanship to peerless partnership

Over six months, a team of 14 master jewellers and setters, devoted 1,700 hours to the creation, making each piece of the necklace by hand in de GRISOGONO’s high jewellery ateliers. The Art of de GRISOGONO, Creation 1 leaves the workshops to be handed over to Christie’s, the prestigious partner entrusted with accompanying de GRISOGONO in an exceptional auction that will take place in Geneva on November 14th.

 

 EPISODE 3 

Infinite patience and incomparable skill

In the heart of Manhattan, one of the world’s biggest rough diamonds was crafted into a landmark diamond. For many months, alongside Founder and Creative Director of de GRISOGONO, Fawaz Gruosi, a dozen handpicked specialists took turns in analysing, cutting and polishing this exceptional stone.

 

 EPISODE 4 

When a daringly creative team works its magic…

For several months, Fawaz Gruosi and his teams worked tirelessly to create an exceptional work of art. Their mission was to honour and magnify the inherent beauty and the incredible story of this historical stone. A task naturally guided by the abiding principles of daring creativity and loving craftsmanship.

 

 PORTRAIT 1 

François CURIEL: Intl Head of Luxury - Christie's 

François Curiel: A vastly experienced auctioneer with an unrivalled flair for fine art in all its forms

 

 PORTRAIT 2 

Patrick AFFOLTER: Jewellery Director - de GRISOGONO

A gifted jewellery designer endowed with a blend of exceptional creative intuition and aesthetic discernment.

 

 EPISODE 5 

High Jewellery history in the making

Before the first piece of gold is hammered, a highly detailed life-size wax model carved by hand is made of the necklace – a crucial stage providing a 3D blueprint to guide the thousands of processes required to make each individual component and act as a constant source of reference for the team.

 

 EPISODE 6 

Fawaz Gruosi’s unstoppable quest for beauty
One of the major challenges facing Fawaz Gruosi and his teams is to magnify this pure 163-carat D-Colour Flawless diamond, while remaining true to de Grisogono’s artistic values and bold creativity.

 

 PORTRAIT 3 

Tom Moses : Executive Vice President - GIA

An award-winning world-renowned gemmologist who has retained his capacity for aesthetic wonderment.

 

 EPISODE 7 

GIA grading – the rarest of all diamonds

As soon as the diamond-cutting is complete, Fawaz Gruosi presents this unique stone to the Vice-President of the Gemological institute of America. One of the world’s authorities in diamond grading and identification. This organisation is responsible for certifying the different characteristics of each diamond: clarity, cut, carat weight and colour.

 

 EPISODE 8 

Heart of the “ 4 de Fevereiro” released

On December 2016, the final GIA certificate is issued: a 163.41-carat emerald-cut diamond, D for the highest degree of Colorless, and F for Flawless, meaning without any inclusions. A historical diamond is born, truly unique in its kind.

 

 EPISODE 9 

Unique sparkle achieved through inimitable savoir faire.

The diamond is laser-cut. The aim is to carve out the main stone, step by step. A perfectly proportioned emerald cut magnifying the radiance of its unique transparency. Polishing is a key stage in the cutting of a diamond. Facet by facet, its brilliance is further enhanced and refined.

 PORTRAIT 4 

Elie : Diamonds cutter & polisher

Diamonds cutter & polisher of the most amazing Diamonds in the world. Waking or sleeping, his life revolves around romancing exceptional stones. 

 

 EPISODE BONUS: DUBAI 

Presentation of the Creation I : The Dubai Diamond Conference

The extraordinary journey of The Art of de GRISOGONO, the Creation I, took place in Dubai last week. The outstanding necklace has been unveiled at the DMCC press conference. For this occasion, de GRISOGONO proudly hosted an exhibition to present its latest High Jewellery pieces and the Creation I.

 EPISODE 10 

A magical moment in the life of a gemstone

One of the most exciting steps is the first cleavage operation, a task that one of the world’s best cleavers performs by hand. A breathtakingly moving moment. 

 

 EPISODE 11 

Matching the earth’s finest
Painstaking scrutiny, careful analysis and specialised insight combine in determining the best means of magnifying this natural treasure. 

 TO BE CONTINUED TILL 

14 . 11 . 17 

 

FINNALY ON NOVEMBER 14TH

THE MOST BEAUTIFUL DIAMOND IN THE WORLD BREAKS RECORDS AT CHRISTIE'S

 

Industry records were broken as Christie’s auctioned de GRISOGONO’s ground-breaking necklace, ‘The Art of de GRISOGONO, Creation 1’, at the landmark Magnificent Jewels sale in Geneva on November the 14th, with the necklace achieving the price of 

33 MILLIONS US$